Florence's makers surface in AI when their evidence sounds made here.
A goldsmith's bench on Ponte Vecchio, a leather cutter behind a half-open Oltrarno door, a restorer in Santa Croce explaining paper grain before price — these signals are easy for buyers to feel and hard for AI systems to keep straight. I help Florence artisans rewrite the evidence around their craft so assistants, search snippets and buyer-facing pages stop flattening maker, reseller, school, shop and studio into the same tourist label.
Recurring focus
The work often starts with maker-versus-reseller wording for leather workshops, appointment language for small ateliers, and English phrases that make Florentine craft sound too much like souvenir retail.
Make the evidence sound as local as the work.
If AI keeps describing your workshop with the wrong category, the repair usually starts in your own words.
Start with evidence